Shopify is a popular ecommerce platform used by many businesses. Whether you’re starting a new store or growing an existing one, email marketing apps for shopify is crucial for your success.
- But how can you make the most of email marketing?
That’s where Shopify email marketing tools come in.
These tools can help you increase your email marketing return on investment (ROI) and reach out to your customers automatically. In this article, we’ll explore the 10 best email marketing tools for Shopify.
Why You Need Email Marketing?
Email marketing is a valuable tool that businesses use to connect with their customers and achieve their goals. It’s important for several reasons.
- Staying in Touch: Email allows businesses to share updates on new products, special offers, and upcoming events, helping them stay top of mind and maintain a strong relationship with their customers.
- Building Relationships: Personalized messages and valuable content in emails help businesses build trust and loyalty with their customers.
- Driving Sales: Emails showcase products, offer exclusive discounts, and create a sense of urgency to encourage customers to make a purchase.
- Targeting Audiences: Segmenting email lists based on customer preferences or demographics ensures relevant and targeted messages.
- Analyzing Success: Email marketing provides data on open rates, click-through rates, and conversion rates, helping businesses make informed decisions for future campaigns.
Basic Features of Email Marketing Apps
Email marketing tools are powerful programs that businesses use to effectively communicate with their customers through email. These tools offer a range of essential features that simplify the process of email marketing.
One fundamental feature is the ability to create visually appealing and professional email designs. With pre-designed templates, businesses can easily craft engaging emails that capture the attention of their recipients.
Another crucial feature is the capability to organize email addresses efficiently. Email marketing tools allow businesses to maintain a centralized database of customer email addresses, enabling them to categorize contacts into distinct groups. This segmentation facilitates targeted email campaigns, ensuring that the right messages reach the right people.
Additionally, email marketing tools provide insightful analytics to measure campaign performance. Businesses can track metrics such as open rates, link clicks, and conversions, empowering them to gauge the effectiveness of their email strategies.
Overall, email marketing tools empower businesses to deliver impactful messages to their customers in a streamlined and effective manner.
10 Best Email Marketing Tools for Shopify
Inspedium Email
Inspedium Email is a powerful email marketing solution that enables businesses to engage effectively with their customers through well-crafted email campaigns. With its user-friendly interface and robust features, Inspedium Email offers a range of tools to streamline email marketing efforts.
Businesses can create professional and visually appealing emails using customizable templates and leverage advanced automation capabilities. This allows them to tailor their campaigns to suit their specific needs and effectively communicate with their target audience.
With detailed analytics and real-time reporting, Inspedium Email provides valuable insights for tracking campaign performance. This enables businesses to optimize their email marketing strategies, boost customer engagement, and drive higher conversions.
By leveraging Inspedium Email’s comprehensive services, businesses can maximize their email marketing efforts and achieve their marketing goals. Experience the benefits of a user-friendly interface, powerful features, and in-depth analytics to elevate your email marketing campaigns and establish stronger connections with your customers.
Features:
- Customizable, mobile-friendly display
- Domain Alias
- Shared mail box folders
- Address book
- Control panels
- Personal support
- Whitelist & Blacklist
- Email forwarders
- Advanced Email & virus filtering
Pricing:
- Business Email $1/month
- Enterprise email $2/month
Privy
Privy is a powerful email marketing app for shopify that helps businesses optimize their email campaigns. With its user-friendly features and comprehensive set of tools, Privy enables businesses to drive effective email marketing strategies. From list growth and segmentation to automation and design customization, Privy provides the necessary capabilities to enhance email marketing efforts.
With detailed analytics and reporting, businesses can track and measure campaign performance, gaining valuable insights for optimization. Privy is the go-to solution for businesses seeking to elevate their email marketing, offering a user-friendly interface and robust features that empower successful and engaging email campaigns.
Features:
- Customizable, mobile-friendly display
- Coupon code integration
- Automated A/B test
- Real-time reporting
- Autoresponders and reminder emails and texts
- Newsletters, abandoned cart, follow-up emails
- Targeting based on triggers (time on page, scroll percentage, frequency of visits)
Pricing:
- Free Trial
- Growth Plan: $20/m up to 10.000 average page views
- Privy Email: $10/m up to 1000 mailable contacts and $5 per addition
Mailchimp
Mailchimp is a widely-used email marketing app for shopify that simplifies the process of creating and managing effective email campaigns. With its user-friendly interface and comprehensive features, Mailchimp offers businesses the tools they need to optimize their email marketing efforts.
From customizable email templates to advanced automation, Mailchimp streamlines the process of reaching and engaging with target audiences. With detailed analytics and segmentation capabilities, businesses can track campaign performance and deliver personalized content to maximize results.
Mailchimp is a trusted solution for businesses seeking to streamline their email marketing and drive meaningful connections with their subscribers.
Features:
- Add pop-ups
- Scroll boxes, embedded and top bars
- Discount coupons or free give away emails
- Page-level targeting
- Entry/exit technology (shows when a visitor opens your site or exists)
- Analytics
Pricing:
- Free Trial
- Essential: $14.99 per month
- Pro: $24.99 per month
Campaign monitor
Campaign Monitor is an effective email marketing app that helps businesses create and manage successful email campaigns. With its user-friendly interface, customizable templates, and automation capabilities, Campaign Monitor makes it easy to engage with your audience. You can track campaign performance through detailed analytics and reporting, allowing you to optimize your strategies. Campaign Monitor also integrates seamlessly with other marketing platforms and CRM systems, making it a valuable tool for businesses seeking to drive impactful email marketing campaigns.
Features:
- Seamless Shopify integration
- Ready automation recipes
- Segmentation
- Customer reviews
- Abandoned cart emails, on-brand receipts, email newsletters
Pricing:
- Basic: $9/m
- Unlimited: $29/m
- Premier: $149/m
Consistent Cart-Abandoned Cart
Consistent Cart-Abandoned Cart is an email marketing app that helps businesses recover lost sales from abandoned shopping carts. It sends personalized emails to remind customers about their abandoned carts and offers incentives to encourage them to complete their purchases. With automation features and detailed analytics, Consistent Cart-Abandoned Cart helps businesses re-engage with customers and boost revenue.
Features:
- Abandoned cart campaigns
- Add to cart pop-up
- Activity monitor
- Cart syncing across devices
- Sales pop integration
Pricing:
- Free Trial for 14 days
- Pro: Starting from $29/m
Active Campaign
ActiveCampaign is a versatile email marketing app for shopify that helps businesses automate and personalize their email campaigns. With its intuitive interface and advanced features, ActiveCampaign allows businesses to create targeted email campaigns that resonate with their audience.
It offers automation capabilities that enable businesses to send timely and relevant messages based on customer behavior and triggers. Additionally, ActiveCampaign provides detailed analytics and reporting to track the performance of email campaigns, allowing businesses to optimize their strategies for better results.
Features:
- Segmentation
- Abandoned cart emails
- Marketing automation
- Reports on revenue, new customers, orders, repeat customers
- Personalized email automation
Pricing:
- 14-day Free Trial
- Lite: $15/m
- Plus: $70/m
- Professional: $159/m
- Enterprise: $279/m
Constant Contact
Constant Contact is a user-friendly email marketing app that helps businesses create engaging email campaigns. With customizable templates and automation features, businesses can personalize their messages and target specific audiences. Constant Contact also provides analytics to track campaign success and optimize strategies. It offers additional features like event management and social media integration to enhance marketing efforts.
Features:
- Segmented data and integration
- Customizable pop-up and sign-up form
- Mobile-friendly email templates
Pricing:
- 30-day Free Trial
- Starting at $20/m
- Plus: $45
AWeber
AWeber is a user-friendly email marketing app for shopify that helps businesses connect with their audience. With customizable templates and automation features, businesses can create personalized email campaigns. AWeber offers analytics to track campaign performance and optimize strategies. It integrates with other marketing platforms and provides valuable insights to drive effective email marketing.
Features:
- Deep data integration
- Customizable pop-up sign-up form
- Segmentation
- Analytics
Pricing:
- 30-day Free Trial
- 0-500 subscribers: $19/m
- 2501-5000 subscribers: $49/m
- Variable offers depending on subscriber amount
Drip
Drip is an email marketing app that helps businesses automate their campaigns and build stronger relationships with their audience. With personalized messaging and advanced automation features, Drip allows businesses to engage their customers at every stage of their journey. The platform offers comprehensive analytics and integrates with other marketing tools for seamless execution.
Features:
- Behavior-based automation
- Dynamic content to display product recommendations, discount codes
- Automatic revenue attribution
- Workflow split testing
- Engagement metrics and revenue details
Pricing:
- 14-day Free Trial
- Increasing pricing based on the number of subscribers
- Starting at $49/m
MailerLite
MailerLite is a user-friendly email marketing app that helps businesses create and send professional campaigns. With customizable templates and automation features, businesses can personalize their messages and engage their audience. MailerLite also offers analytics to track campaign performance and optimize strategies.
Features:
- Customizable templates
- Automation
- Analytics
- List management
- Segmentation
- A/B testing
- Integrations
Pricing:
- 14-day free trial for all new users
- Free plan: Up to 1,000 subscribers (Free)
- Custom plans available for larger subscriber counts
- $10/month plan: Up to 2,500 subscribers
- $15/month plan: Up to 5,000 subscribers